If your site isn’t mobile friendly, it needs to be converted NOW. Google is always making changes to search to become as helpful and useful as possible. This week they’ve made a small but extremely significant change that will affect mobile traffic severely.
In Google’s own words:
Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.